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"Old Moore" (1657-ca. 1714)

Pseudonym assumed by a succession of British astrologers for more than three centuries. The original Dr. Francis Moore, a physician, was born in 1657 and published Vox Stellarum, an almanac with predictions based on astrology, in 1701. Henry Andrews was a later "Old Moore" whose editions of Vox Stellarum had a circulation of five hundred thousand. Vox Stellarum had become Old Moore's Almanack by the twentieth century and in the 1960s, "Old Moore" was Edward W. Whitman, secretary of the Federation of British Astrologers.

There is a "Genuine Old Moore" ("Beware of Spurious Editions") credited to John Arigho featuring a portrait of Theophilus Moore, said to have lived ca. 1764. The Irish Old Moores contained word games, by "Lady Di." There were four rival Old Moores in Britain, all claiming "Original Editions." Foulsham states their own original Old Moore ("Beware of Imitations") dates back to a copyright of 1697. Their predictions are now calculated by a team of four astrologers.

A comparable American publication is the Old Farmer's Almanac, by Robert B. Thomas and rivals Old Moore in claiming centuries of continuous publication. It maintains the tradition established by Benjamin Franklin's Poor Richard's Almanac, started in 1732.

Sources:

Capp, Bernard. Astrology and the Popular Press: English Almanacs 1500-1800. London: Faber & Faber, 1979.

Howe, Ellic. Urania's Children; The Strange World of the Astrologers. London: William Kimber, 1967.

"Old Moore" (1657-ca. 1714)

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