Journalism
Journalism
Since the early 1950s, computers have played a major role in journalism and mass communication. As early as 1956, computers were used to analyze political polling data and national election returns.
In the beginning, only the largest media organizations could afford computer-based technology. Today, computers are present in virtually every newsroom in the country. Journalists use computer technology in three major areas: (a) gathering information to be used in news stories; (b) producing newspaper and magazine articles and television or radio newscasts; and (c) distributing news stories and programs to the general public. Prior to the introduction of computers in journalism, news deadlines had to be set early enough for the material to be produced, published or recorded, and disseminated in a timely manner. The use of computers in journalism now allows the very latest news to appear in print or on the air—as well as in online form via the Internet.
Computers Enter the Newsroom
Newspapers began using computers in the early 1970s. These were large mainframe machines designed specifically to be used for copyediting and typesetting to produce the actual newspaper pages. Initially, computers were not used to gather the news, whether for print or for broadcast use.
Computers first appeared in television newsrooms in the early 1980s. As was the case in print journalism, the first television news computers were proprietary machines that, unlike today's personal computers, were designed to perform a single function. One of the first proprietary television newsroom computers was manufactured by Dynatech Newstar. It allowed broadcast reporters to write scripts and read wire stories. Later versions of the program added the ability for newscast producers to organize newscasts and create detailed rundowns of the news program's content.
In the late 1980s, the computer systems shifted from proprietary hardware and software to personal desktop computers as PCs and Macintosh computers became more powerful. Today, virtually all newspaper, television, and radio news content is produced using computer terminals or notebook computers. These computers connect the newsroom with other parts of the media production process. Page layout software—such as Quark Express, Adobe PageMaker, and InDesign—has streamlined the production of newspapers by making it possible for entire pages to be created easily on the desktop. In television, computers can transmit production information, including on-screen graphics and closed-captioning text, directly to the control room for use on the air.
In the mid-1990s, desktop computers became powerful enough to handle the creation of multimedia products such as pictures, graphics, video, and sounds. Just as desktop publishing changed the way page layouts were created, programs like Adobe Photoshop changed the way in which media companies created graphics and pictures. Prior to the use of computers, newspapers used traditional photographic film and chemicals in "wet" darkrooms to create pictures. By the early 2000s, many newspapers used digital cameras to capture photographs and "digital" darkrooms to process them.
Digital Graphics and Audio
In television, the first computer-based graphics and video editing systems appeared in the early 1990s. Like other computer applications, the first systems were based on propriety hardware and were extremely expensive. It was not uncommon for a television graphics computer hardware and application
to cost more than $250,000. Early computer-based, or non-linear, video editing programs were equally expensive. Now, programs such as Apple Final Cut Pro and Adobe Premiere are affordable for many hobbyists, as well as television stations and video production companies.
Non-linear video editing is replacing traditional tape-to-tape editing in which scenes were physically recorded from one videotape recorder to another. With computer-based editing, the pictures can be assembled electronically on a computer screen. Some television stations, such as the Gannett Corporation's WKYC in Cleveland, Ohio, are instituting an all-digital workflow. Video for news stories is converted to a digital format as soon as the reporter gets back to the station after covering an event. The digital video is then available to everyone in the news production process (reporters, photographers, editors, producers, and promotions department) via networked desktop computers. This speeds up the production process and makes it possible for last minute changes to be made in the news programs.
Computers are also used by radio stations to create digital audio. News reporters can edit interviews with newsmakers and add commentary from reporters without having to splice the audiotape physically or record it from one tape recorder to another.
Computer Assisted Reporting
Journalists also use computers to gather information for stories. The term for this function is "computer assisted reporting." For example, reporters can sift through complicated databases, such as census information supplied by the U.S. government to gather specific information about individual communities. Computer assisted reporting can help journalists to spot trends in a community, such as an increase in cancer rates among a certain segment of the population or a decrease in the number of young people who are planning to attend college. Computer assisted reporting can also be used to examine and investigate police statistics, such as the number of traffic citations that have been issued to public officials for which the fines were never paid.
The Internet provides a major source of information for journalists, particularly when they are working on a breaking story. For example, there are several aviation-related web sites that reporters can turn to for current and background information after a major airplane crash. These web sites can help reporters collect technical information about the type of airplane involved and its maintenance history. Many sites are also available to help reporters gather scientific, geographical, historical, and health-related information.
News Online
The latest use of computers in journalism is to disseminate information via sites on the World Wide Web. Most major newspapers, television networks, local television stations, and major radio stations have web sites that feature news content. It is possible to "read" almost any newspaper in the world if it is available on the Internet. Newspaper and television companies have tried several business models to make money with their web sites. In early tests, however, most journalism web sites have not been profitable. Surveys indicate that most people are, as yet, unwilling to pay for web-based news
content. Many media web sites rely on on-screen advertising for their revenue. In most cases, however, the advertising revenue does not support the cost of producing the web material.
The Future
It is difficult to determine what effect computers will have on journalism in the future. A generation ago, only large newspaper companies had the economic muscle to publish a daily newspaper. Today, anyone with a page layout program and access to the World Wide Web can reach readers around the world. Likewise, the high cost of video production used to mean that only television stations and networks could afford to produce programs. The development of affordable desktop video has changed that, too. As Internet bandwidth increases, more and more companies will be able to produce their own video programs and distribute them over the World Wide Web. This is a far cry from those early mainframe computers used on election night in 1956.