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THINK ABOUT IT
"THINK" became the daily directive for IBM and was printed on signs throughout the company. IBM's focus was on quality and customer service.
"IBMers" made sure their equipment worked to the benefit of the customer. In the complex and precarious world of data processing, the statement "No one ever got fired for buying IBM" became an industry adage.
Think About It
Copyright © 2002 by Macmillan Reference USA, an imprint of the Gale Group
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