Table of Contents

ADVISORS AND CONTRIBUTORS ............... vi

INTRODUCTION........................................... vii

CHRONOLOGY ............................................ ix

A

4Kids Entertainment Inc........................................... 1

7-Eleven, Inc............................................................. 7

Abbott Laboratories.................................................. 13

Airborne, Inc............................................................. 20

Albertson's Inc. ........................................................ 25

Allstate Corporation ................................................. 31

Amazon.com, Inc...................................................... 37

AMC Entertainment Inc. .......................................... 44

AOL Time Warner Inc............................................. 54

Apple Computer Inc. ................................................ 58

Archer Daniels Midland Co. .................................... 64

Arthur Andersen LLP............................................... 69

AT&T........................................................................ 74

AutoZone Inc............................................................ 80

B

Bally Total Fitness Holding Corporation................. 84

Bank of America Corporation.................................. 89

Bayer AG.................................................................. 95

BET Holdings Inc..................................................... 102

Billabong International Ltd. ..................................... 106

Boston Market Corp. ................................................ 111

BP p.l.c. .................................................................... 115

British Airways Plc .................................................. 120

British Broadcasting Corporation............................. 126

C

Cargill Inc................................................................. 132

Carver Bancorp Inc. ................................................. 138

Chanel S.A................................................................ 142

ChevronTexaco Corporation .................................... 145

Cisco Systems Inc. ................................................... 150

Clear Channel Communications, Inc. ...................... 156

Coach Inc.................................................................. 161

ConAgra Foods, Inc. ................................................ 166

Costco Wholesale Corporation................................. 172

CSX Corporation ...................................................... 178

CVS Corporation ...................................................... 183

D

DaimlerChrysler Corporation ................................... 188

Dell Computer Corporation...................................... 194

Delphi Corp. ............................................................. 199

Delta Air Lines, Inc.................................................. 204

Deutsche Lufthansa AG ........................................... 208

Dow Chemical Company ......................................... 213

Duke Energy Corporation ........................................ 219

E

eBay Inc.................................................................... 226

Eco-Challenge Lifestyles Inc. .................................. 232

eGames Inc. .............................................................. 237

Electronic Data Systems Corp. ................................ 242

Eli Lilly and Company............................................. 248

Enron Corp. .............................................................. 254

Essence Communications, Inc.................................. 259

E*TRADE Group Inc............................................... 263

Expedia Inc. .............................................................. 268

ExxonMobil Corporation.......................................... 272

F

Federated Department Stores Inc............................. 278

Fleetwood Enterprises, Inc....................................... 283

FMR Corp................................................................. 287

Ford Motor Company............................................... 295

Fox Broadcasting Company ..................................... 302

FUBU........................................................................ 308

G

General Dynamics Corporation................................ 313

General Electric Company ....................................... 321

General Motors Corporation .................................... 328

Gymboree Corporation ............................................. 335

H

Hertz Corporation ..................................................... 341

Hewlett-Packard Company....................................... 346

Hispanic Broadcasting Corporation ......................... 354

Hispanic Television Network Inc. ........................... 359

Hollywood Entertainment Corporation.................... 364

Honeywell International Inc..................................... 369

Hyundai Corporation ................................................ 375

I

IBM........................................................................... 380

Imperial Sugar Company ......................................... 385

Intel Corporation....................................................... 389

International Flavors and Fragrances, Inc................ 394

iVillage Inc. .............................................................. 398

J

Jenny Craig Inc......................................................... 403

Johnson Publishing Company Inc............................ 409

Josten's, Inc. ............................................................. 414

K

Kaiser Permanente.................................................... 418

Kimberly-Clark Corp................................................ 423

Kmart Corporation.................................................... 427

Knight Ridder ........................................................... 433

Krispy Kreme Doughnuts, Incorporated.................. 438

L

Lockheed Martin Corporation.................................. 444

L'Oréal SA ............................................................... 450

Lowe's Companies, Inc............................................ 455

Lucasfilm Ltd. .......................................................... 461

Luxottica Group S.p.A. ............................................ 468

M

Martha Stewart Living Omnimedia, Inc. ................. 472

Marvel Enterprises.................................................... 478

Maytag Corporation.................................................. 484

The MCI Group........................................................ 491

Microsoft Corporation .............................................. 494

Motorola Inc. ............................................................ 499

MTV Networks, Inc. ................................................ 506

N

National Railroad Passenger Corporation................ 512

Newport News Shipbuilding, Inc............................. 517

News Corporation Limited....................................... 522

Nextel Communications Inc..................................... 528

Nissan Motor Company Ltd..................................... 534

Nokia Corporation .................................................... 540

O

Oracle Corporation ................................................... 546

Owens Corning......................................................... 553

P

Pacific Gas & Electric Corporation ......................... 559

Panavision, Inc.......................................................... 564

PETsMART Inc........................................................ 570

Pfizer Inc................................................................... 576

Polaris Industries, Inc............................................... 582

priceline.com, Incorporated...................................... 586

Publix Super Markets, Inc........................................ 592

Q

Qualcomm, Inc. ........................................................ 597

R

RadioShack Corporation........................................... 602

Roadway Corporation............................................... 608

Ronco Inventions, LLC ............................................ 614

S

Samsonite Corporation ............................................. 617

Sanrio Co. Ltd. ......................................................... 623

Scientific-Atlanta, Inc............................................... 627

Siemens AG.............................................................. 632

Six Flags Inc............................................................. 639

Skechers U.S.A., Inc. ............................................... 644

Snap-On Inc.............................................................. 650

Sotheby's .................................................................. 655

Southwest Airlines Company................................... 662

Spanish Broadcasting System Inc. ........................... 668

Subway Restaurants.................................................. 672

Sunoco, Inc. .............................................................. 677

The Swatch Group Limited...................................... 683

T

Target Corporation ................................................... 687

Tenneco Automotive Inc.......................................... 693

Tiffany & Co. ........................................................... 697

The Topps Company ................................................ 703

Travelocity.com Inc.................................................. 708

Ty, Inc....................................................................... 714

U

Unilever .................................................................... 719

United Airlines ......................................................... 732

United States Postal Service .................................... 736

United States Steel ................................................... 744

Universal Music Group ............................................ 749

V

Vans Inc.................................................................... 755

Verizon Communications Inc................................... 759

VF Corporation......................................................... 766

W

WebMD Corp. .......................................................... 772

Weight Watchers International, Inc. ........................ 777

WestPoint Stevens, Inc............................................. 783

Weyerhaeuser Company........................................... 787

Whirlpool Corporation ............................................. 793

White Castle System, Inc. ........................................ 798

Whole Foods Market, Inc......................................... 803

Williams-Sonoma, Inc. ............................................. 809

Y

Yahoo! ...................................................................... 815

Yellow Corp. ............................................................ 821

INDUSTRY PROFILES .................................... 829

DIRECTORY OF SPECIALIZED BUSINESS WEB SITES ..................................................... 937

GLOSSARY .................................................... 941

MASTER INDEX ............................................. 949