Table of Contents

ADVISORS AND CONTRIBUTORS ..... ix

INTRODUCTION .......... x

A

Raul Alarcon, Jr............ 1

Madame Beatrice Alexander Behrman .... 5

Walter Annenberg .......... 10

C. Michael Armstrong ......... 14

B

Hector Barreto, Jr. .......... 18

Craig Barrett ............ 22

Richard Barton ........... 26

Burton Baskin & Irvine Robbins ..... 31

Robert Behar ............ 35

Jeff Bezos ............. 39

Clarence Birdseye .......... 43

Carole Black ............ 47

Arthur M. Blank ........... 51

Bobbi Brown ............ 56

Warren Buffett ........... 60

Mark Burnett ............ 65

Robin Burns............ 69

C

Chester F. Carlson .......... 73

Frank Carney ............ 77

Steve Case............. 82

John T. Chambers .......... 87

Coco Chanel ............ 91

Linda Chavez-Thompson ........ 95

Jim Clark ............. 99

Bennett R. Cohen .......... 103

William Colgate ........... 107

Charles C. Conaway ......... 111

Scott Cook ............ 116

Stephen R. Covey .......... 120

Jenny Craig ............ 124

D

Kenneth T. Derr ........... 130

Ani DiFranco ............ 134

Barry Diller ............ 138

Donna Dubinsky........... 142

E

Robert Eckert............ 146

Michael Eisner ........... 150

Larry Ellison ............ 155

Roger Enrico ............ 159

Emilio Estefan, Jr. .......... 163

F

David Filo............. 167

Carly Fiorina ............ 172

William Clay Ford, Jr. ......... 176

G

Bill Gates ............. 181

Alan Gerry ............ 186

Charles M. Geschke ......... 190

Ellen Gordon ............ 195

Berry Gordy, Jr. .......... 200

Katharine Graham .......... 204

Maurice ("Hank") Greenberg....... 208

Robert Greenberg .......... 212

Alan Greenspan ........... 216

H

Ellen Hancock ........... 220

William Hewlett ........... 224

Tommy Hilfiger ........... 228

I

Jeff Immelt ............ 233

J

Betty James and Richard James ...... 238

Jim Jannard ............ 242

Steve Jobs ............. 246

Robert L. Johnson .......... 251

Samuel Curtis Johnson ......... 256

Michael Jordan ........... 260

Andrea Jung ............ 265

K

Herb Kelleher ........... 269

Jamie Kellner............ 273

Calvin Klein ............ 278

Tim Koogle ............ 282

Harry Jansen Kraemer, Jr......... 286

Sandra Kurtzig ........... 290

L

Emeril Lagasse ........... 294

Charles Lazarus ........... 298

M

Bernard Marcus ........... 302

James McCann ........... 306

Billy ("Red") McCombs ........ 310

Patrick J. McGovern, Jr. ........ 315

Vincent McMahon .......... 318

Scott McNealy ........... 322

Gary Michael ............ 327

Patricia Mitchell ........... 331

Dineh Mohajer ........... 335

Gordon Moore ........... 339

Rupert Murdoch ........... 343

N

Jacques Nasser ........... 348

O

Rosie O'Donnell........... 352

Pierre Omidyar ........... 356

Paul Orfalea ............ 360

P

Paloma Picasso ........... 365

Ron Popeil ............ 369

Miuccia Prada ........... 373

R

Charles Revson ........... 377

Leonard Riggio ........... 381

Richard Rivera ........... 386

Anthony Robbins .......... 390

Ralph J. Roberts ........... 395

Benjamin M. Rosen.......... 399

S

Howard Schultz ........... 403

Muriel Siebert ........... 407

Russell Simmons .......... 411

Pradeep Sindhu ........... 415

Ollen Bruton Smith .......... 419

Suzanne Somers ........... 423

Roy Speer ............. 427

Steven Spielberg........... 431

George Steinbrenner ......... 435

Martha Stewart ........... 439

Clara Stover ............ 444

T

Pamela Thomas-Graham ........ 448

Charles Lewis Tiffany ......... 453

Linus Torvalds ........... 457

Eiji Toyoda ............ 461

Juan ("Terry") Trippe ......... 465

Ivana Trump ............ 469

Ted Turner ............ 474

W

Madame C.J. Walker ......... 479

Jay S. Walker............ 483

Ty Warner............. 487

John Warnock ........... 491

Daniel Weinfurter .......... 495

Jack Welch ............ 499

Margaret Whitman .......... 504

Oprah Winfrey ........... 508

Martin Wygod ........... 513

Y

Jerry Yang............. 517

Carl Yankowski ........... 522

Z

James Zimmerman .......... 527

MASTER INDEX .......... 531