Table of Contents

INTRODUCTION .......... viii

ADVISORS AND CONTRIBUTORS .... vii

A

Scott Adams ............ 1

Paul Allen ............. 5

Gil Amelio ............ 9

Wally Amos ............ 12

Arthur Andersen ........... 15

Marc Andreesen ........... 18

Hiroaki Aoki ............ 22

Steven Appleton ........... 25

Minoru Arakawa........... 29

Elizabeth Arden ........... 32

Ted Arison ............ 35

Giorgio Armani ........... 39

Mary Kay Ash ........... 42

B

Charles B. Babbage .......... 45

Steve Ballmer ........... 48

Jill Barad ............. 52

P. T. Barnum............ 55

Eddie Bauer ............ 58

John Jacob Bausch .......... 61

L. L. Bean............. 64

Scott Beck............. 67

Alexander Graham Bell ........ 71

Lyle Berman ............ 76

Susan Vail Berresford ......... 79

Jeff Bezos ............. 82

Nicholas Biddle ........... 85

Edwin Binney ........... 88

Cathleen Prunty Black ......... 91

William Edward Boeing ........ 95

Richard Branson ........... 99

Christina Brown ........... 104

Helen Gurley Brown ......... 107

William Cullen Bryant ......... 110

Warren Buffett ........... 114

Daniel Hudson Burnham ........ 117

Adolphus Busch ........... 121

Nolan Bushnell ........... 125

C

Ely Callaway Jr. ........... 129

Andrew Carnegie .......... 132

Hattie Carnegie ........... 136

Steve Case............. 139

Stephen Chao............ 143

Arthur Cinader ........... 147

Liz Claiborne ............ 150

Jim Clark ............. 154

Lilia C. Clemente .......... 157

Bennett R. Cohen .......... 160

Colonel Sanders ........... 163

Scott Cook ............ 168

Joan Ganz Cooney .......... 171

Camille Cosby ........... 175

Casey G. Cowell........... 178

Jenny Craig ............ 181

Mary Cunningham .......... 185

D

Arthur Davidson ........... 189

Suzanne de Passe .......... 192

John Deere ............ 195

Michael Dell ............ 199

Fred DeLuca ............ 202

Cecil B. DeMille .......... 206

Richard DeVos ........... 210

Walt Disney ............ 214

Donald Douglas ........... 218

Charles Dow............ 222

du Pont, Éleuthère Irénée ........ 226

E

Robert Earl ............ 230

George Eastman ........... 233

Robert J. Eaton ........... 236

Thomas Edison ........... 239

Michael Eisner ........... 243

Roger Enrico ............ 247

William Esrey ........... 251

F

Marshall Field . . . . . ...... 254

Debbi Fields ............ 258

Paul Fireman ............ 261

Harvey S. Firestone .......... 265

Donald Fisher . . . . . ...... 269

Jane Fonda ............ 273

Malcolm Forbes . . . . . ...... 277

Eileen Ford ............ 281

Henry Ford ............ 284

Benjamin Franklin .......... 289

Tom Freston ............ 293

Alfred Fuller ............ 296

G

Nely Galán ............ 300

George Gallup . . . . . ...... 303

James Gamble . . . . . ...... 307

Bill Gates ............. 310

Anne Geddes ............ 314

David Geffen ............ 317

Louis V. Gerstner Jr. ......... 320

Jean Getty ............. 324

Roberto Goizueta .......... 328

Christina Gold . . . . . ...... 332

Ellen Gordon ............ 336

Berry Gordy Jr. . . . . . ...... 340

Leon Gorman............ 343

Jay Gould ............. 347

Katherine Graham .......... 350

Earl G. Graves . . . . . ...... 353

Jerry Greenfield . . . . . ...... 357

Andrew S. Grove .......... 360

Daniel Guggenheim.......... 364

H

J. C. Hall ............. 367

James Halpin ............ 371

John Hancock . . . . . ...... 374

Ruth Handler ............ 377

William Harley . . . . . ...... 381

William Randolph Hearst ........ 384

John Heinz ............ 387

Leona Helmsley . . . . . ...... 390

John Hendricks . . . . . ...... 394

Milton Hershey . . . . . ...... 398

Tommy Hilfiger . . . . . ...... 401

William Hilton . . . . . ...... 405

Charles Elmer Hires ......... 409

Herman Hollerith .......... 412

Ron Howard ............ 416

Howard Hughes . . . . . ...... 420

H. Wayne Huizenga ......... 423

I

Lido Anthony Iacocca ......... 428

Masaru Ibuka ............ 432

Michael Ilitch............ 436

J

Steve Jobs ............. 440

John H. Johnson ........... 444

Linda Johnson Rice.......... 448

Robert Johnson ........... 451

Quincy Jones ............ 455

Michael Jordan ........... 459

K

Donna Karan ............ 463

Will Keith Kellogg .......... 466

William Russell Kelly ......... 469

Calvin Klein ............ 472

Philip Knight ............ 475

Blanche Knopf ........... 479

Raymond Kroc ........... 483

L

Edwin Land ............ 487

Estee Lauder ............ 491

Ralph Lauren ............ 495

Geraldine Laybourne ......... 499

Andrew Lloyd Webber......... 502

George Lucas............ 506

Henry Luce ............ 509

M

Stanley Marcus ........... 512

Willard J. Marriott .......... 516

Oscar Mayer ............ 520

Cyrus McCormick .......... 524

Dick McDonald and Mac McDonald .... 528

Scott McNealy ........... 532

Andrew Mellon ........... 536

Charles Merrill ........... 540

Jane Metcalfe............ 544

Thomas Monaghan .......... 547

J. P. Morgan ............ 551

Akio Morita ............ 555

Samuel Morse ........... 559

Peter Morton ............ 563

William Mow............ 567

Rupert Murdoch ........... 570

N

Condé Nast ............ 575

James Near ............ 578

Jean Nidetch ............ 581

John W. Nordstrom .......... 584

O

Mo Ostin ............. 588

Elisha Graves Otis .......... 591

Michael Ovitz . . . . . . . . . . . 595

P

David Packard . . . . . . . . . . . 598

Roger Penske ............ 602

Ronald Owen Perelman ........ 605

Steve Perlman . . . . . . . . . . . 609

Ross Perot............. 612

Eckhard Pfeiffer . . . . . . . . . . . 616

Jane Cahill Pfeiffer .......... 620

T. Boone Pickens .......... 624

Bob Pittman ............ 628

J.D. Power............. 631

Barbara Gardner Proctor ........ 634

William Cooper Proctor ........ 637

Wolfgang Puck . . . . . . . . . . . 640

Joseph Pulitzer . . . . . . . . . . . 644

R

Sumner M. Redstone ......... 648

Jerry Michael Reinsdorf ........ 652

R. J. Reynolds, Jr. .......... 656

Sylvia Rhone ............ 660

Tony Ridder ............ 663

John D. Rockefeller.......... 666

Anita Lucia Roddick ......... 670

Helena Rubinstein .......... 675

Margaret Rudkin. . . . . . . . . . . 680

S

David Sarnoff . . . . . . . . . . . 683

Dorothy Schiff . . . . . . . . . . . 686

Howard Schultz . . . . . . . . . . . 690

Richard Schulze . . . . . . . . . . . 694

Charles Schwab . . . . . . . . . . . 697

Frederick August Otto Schwarz ...... 700

Richard Sears............ 703

Melvin Simon . . . . . . . . . . . 707

Isaac Merrit Singer .......... 710

Samuel Slater............ 713

Alfred Sloan, Jr. . . . . . . . . . . . 717

C. Harold Smith . . . . . . . . . . . 720

Frederick Smith . . . . . . . . . . . 723

Jack Smith ............ 727

Russell M. Solomon ......... 730

Steven Spielberg. . . . . . . . . . . 733

Leland Stanford . . . . . . . . . . . 738

Thomas Stemberg .......... 741

John Stevens ............ 744

Martha Stewart ........... 748

T

Dave Thomas............ 752

Susie Tompkins ........... 757

Donald John Trump.......... 760

Earl Silas Tupper .......... 764

Ted Turner ............ 768

Donald John Tyson .......... 772

V

Jay Van Andel ........... 776

Cornelius Vanderbilt ......... 780

Gloria Vanderbilt .......... 784

Lillian Vernon ........... 788

Gianni Versace ........... 792

W

Linda Wachner ........... 795

Ted Waitt ............. 799

Charles Walgreen .......... 802

DeWitt Wallace ........... 805

Lila Wallace ............ 809

Sam Walton ............ 812

An Wang ............. 816

Charles B. Wang .......... 820

Vera Wang ............ 823

Aaron Montgomery Ward ........ 826

Andy Warhol ............ 829

Jack Warner ............ 833

Sam Warner ............ 837

Thomas J. Watson .......... 840

Jack Welch ............ 844

Helmut Werner . . . . . ...... 848

Leslie Wexner . . . . . ...... 851

Eli Whitney ............ 855

Charles Kemmons Wilson........ 858

Oprah Winfrey . . . . . ...... 862

Kenneth Wolfe . . . . . ...... 866

F. W. Woolworth .......... 869

Stephen Gary Wozniak......... 872

Frank Lloyd Wright.......... 876

Wilbur Wright and Orville Wright ..... 880

William Wrigley, Jr. ......... 884

Samuel Wurtzel and Alan Wurtzel ..... 888

Z

Darryl Zanuck . . . . . ...... 891

MASTER INDEX .......... 897